A few weeks ago, I was searching for something to wear in my closet. I had errands to run in addition to a list of other things to do at home. I quickly slipped on one of my favorite shirts, but the fit was off. I thought nothing of it and slipped my next ‘go to’ on. It didn’t feel as comfortable as it usually did either. I reached for a third. Same thing. I stood in my closet baffled for a moment then it hit me – whatever the reason, I did not want anyone else’s name on me.
It wasn’t that I no longer believed in the movement, had grown dissatisfied with my favorite TV network, or no longer appreciated quirky chemistry humour not everyone would get. I still did. But, at that moment, I simply did not want to be a billboard for something that was not my own. I slipped on a solid color v-neck tee (quite comfortably this time) and went about my business. Two days later, a t-shirt arrived bearing my company’s name. To say it fit like a glove would be cliche’ – but it did.
I was reminded of the workshops I ran via #StrongWomenWrite, a unique literary organization I created for women to write better fight scenes and take their projects beyond the book. One of the fun, creative exercises was for the women to dress as their characters at book signings, cosplay them, or as a deeper form of character development. Doing so made their characters and book projects more ‘real’ to them. They became bolder in their writing, gained clarity on characters and what their books were truly about. And greater confidence that regardless the outcome, their creation had value, and was worth the time, effort, energy, and investment they put into it. It mattered not whether they, their books or characters were household names (yet); only that they were theirs.
Some of you have businesses, projects, other things you have created and are rightfully proud of. But, you are waiting for a bit more momentum, a few more followers, a certain amount of revenue, before you boldly declare what you have done. You are waiting for someone else – who incidentally has a name of their own – to declare yours valid, even though you already know it is.
Am I saying don’t buy the shirt, your favorite brands, et cetera? Absolutely not. Get the t-shirt. But, emblazon your own unique creations across your chest, the cover of your laptop, or otherwise place it on display, too. And do so with as much enthusiasm. Wear it like it’s Fenty, Vera Wang, or as if the cloth was cut by Ozwald Boateng, himself. It matters not if someone recognizes your brand/logo/work (icing on the cake if they do). It matters that you have done so.
I want to help you #WearItLikeFenty, too by having a t-shirt printed with your brand/logo on it. You must be:
- A woman entrepreneur or business owner
- Started your enterprise within the past year (2019 to present)
- Have a brand and/or logo that can be reproduced on a t-shirt
No erotica or gore.
No MLM (multi-level marketing) or direct sales. Only your own original creations.
Two (2) winners will be randomly selected and notified September 12th.
Winners will have 24 hours to submit their logo and claim their prize.